CONCEPT

Changpa

Branding and Visual Identity

Changpa Slide 1

Changpa represents a semi-nomadic Tibetan tribe wandering into the higher altitudes. This is why we have placed the Tibetan Syllable in the center derived from the brand name itself. Taking inspiration from the mountains, the unique typeface represents peaks to denote altitude. The logo is also structured in a way, that emphasizes a Mountain.


 



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