Branding and Visual Identity for Desitogo
Using the pot, we have imagined the identity of Desi togo in a simplistic manner. The Fork shape in between “D” which indicates food cutlery, The approach for the identity design was to make a memorable symbol that people could easily familiarize with.
The visual language was extended to multiple media, helping in boosting brand presence. The unique and bold color palette embodies the feeling of craving perfectly, and also helped Desitogo differentiate itself.