“Your website is the center of your digital ecosystem, like a brick and mortar location, the experience matters
once a customer enters, just as much as the perception they have of you before they walk through the door.”
― Leland Dieno, Face The Book With Your Small Business: A step by step guide to establishing your small
business on the biggest social media network in existence..
In 2022, we’ll see a shift towards integrating new technologies with traditional web design to create more
engaging and immersive experiences. Animation is one way that this could be done; it’ll likely involve
interactions among users of these sites as well.
These changes might not happen overnight but they’re sure going to chart some interesting territory over the
next 12 months or so – let’s take a note before it’s too late.
Think of the most creative and diversified font pairing you can imagine, then multiply it by ten. Themes like
these are all over this year’s graphic design landscape; from futuristic ’80s-inspired Helvetica to old school
hand-drawn script Galliard — there really isn’t an idea or style out yet that hasn’t been explored in some way!
This kind of environment will have a significant impact on how you approach building websites. And, it is
important to stay ahead of this curve by keeping abreast not just personally but also professionally with current
developments across various industries and fields related thereto. All in all, web designers should be prepared
for the following innovative web design trends coming up in 2022.
style come back with a vengeance. The name “neo-brutalism” comes from classical roots of the 60s and 70s
architecture which emphasizes concrete just like how our current digital world thrives off default computer
fonts, plain backgrounds, barebones unstyled HTML, asymmetrical layouts, or untreated photos without any
filtering whatsoever – these elements all characterize digital brute force.
The style of architecture that is often stark and arresting in its honesty will become more subdued for 2022.
This transition into Neo-brutalism means we can expect the designs to retain their original features, but dial
back on how extreme they are compared with other periods or styles. The word “extremely” doesn’t seem very
persuasive here; maybe something like ‘Modest’ would work instead.
2. Hero image with a Typographic
The hero image is a statement unto itself. As the first thing that visitors see, you have to make sure it stands
out and grabs attention with something witty or clever in typeface-led designs.
In today’s world where everything seems so fast – typographic hero images are going viral and catching the
attention of web designers in 2022. We all know how it works online! Anything can happen within minutes if
done right and being a business, you’ll want your message captured before your users scroll past on their
Instead of images or photographs, these hero sections use bold text and a simple message to bring attention
back towards the words. The result is powerful because it forces readers into focusing on what you’re trying to
say instead of any peripheral distractions that could take them away from your point. The new design has much
less clutter so people can easily get stuck onto whatever interesting points are being made about them.
3. Designing the Memphis Way
Memphis design is often thought of as a gaudy style, pairing together the chaotic shapes and patterns. In its
hay days, it was known for being more colorful than before while also adventurous with an avoidance of
minimalism which many people deemed high tastes around the 1980s-1990s.
It is not a surprise why more and more web designers are turning to Memphis Design for showcasing a colorful
explosion into their art that all the visitors will fall in love with.
If you’re already a front-end developer, well, pretend you’re also wearing a pirate hat.”
― Ethan Marcotte, Responsive Web Design
By Max osichka
4. Moving Typographics
The use of typography in website design has always had an important role, but as we move forward into 2022
it’s becoming more than just about conveying information. With literal moving type designs for web pages and
logos alike—you’re able to get your point across with style.
Animation has been used for centuries in different forms to tell stories, advertise products and celebrate
events. But it’s not just about the aesthetic value of movement; animations can also serve a practical function
like helping users find their way around or providing feedback when something happens on the screen (like an
error). The use cases are endless!
5. Revolutionizing Retro
The early Wild West days of the web were characterized by visible table layouts, robotic typefaces, and bright
backgrounds. Today’s up-and-coming web designers are taking inspiration from these classic looks to create
their own version for a more modern audience.
The web designers of 2022 are reviving this trend with the added benefit that they’ve had 30 years to learn from
6. Innovative Scrolling Experiences
In 2022, scrolling through the web will be an imagination-fueled experience like never before. Animated
interactive feedback and hyperrealism are just some of what’s in store for your eyes when you visit any site this
The next big thing in web design is all about being creative with how you present your content. There are so
many different ways for designers to go above and beyond in improving users’ scrolling experiences, like
transforming pages into living worlds through psychedelic imagery or even breaking into 3D.
7. Simple Borders and Frames
Web designers are looking to get a little more real with layouts that reveal the foundation of their designs. For
2022, they’re using borders and frames as simple metaphors for the content organization on websites instead
of code-based structures or hidden algorithms which may not always be visible but still have an influence when
users explore these digital spaces.
The visible grid is a great way to organize your content and make it easier for readers. The simple borders also
give websites that old-school feel which pairs well with today’s trends like 90s-sounding music.
The Future is Now!
Web design is undergoing a shift as we move into the Metaverse era. With advances in virtual reality, people are
starting to think about how they can experience content differently and designers need new ideas for 2022 web
pages now so their work won’t be outdated when this happens.
Web designers who fail to incorporate the latest technologies will soon find themselves left behind in a rapidly
evolving industry. Virtual Reality, Augmented Reality and Artificial Intelligence have made steady headway on
mobile apps but it’s time these innovations are brought over into web design as well!