Brand Identity: The First Investment Every Startup Should Make

Launching a startup is like assembling a rocket mid-flight, You’re balancing product development, securing funding, building a team, and trying to wrap your head around what a CAC-to-LTV ratio even is. Amid all that whirlwind, one crucial aspect often gets sidelined: your brand identity. But let’s be real— It’s the heartbeat of your business, the … Brand Identity: The First Investment Every Startup Should Make