Brand Design

Our Tailored Services

Creating An Identity That Best Capture Your Brand’s Essence

About Service

As people, we all have our own unique identities. The same is the case when it comes to brands that are striving to stand out in a competitive market. The best way for them to outpace this fierce competition is by adopting an enticing identity, as well as making sure that it is consistent through every brand product, service, and collateral.

Each brand-associated detail has to be a epresentation and celebration of this identity. Being a brand strategy company, we aim to build a holistic identity system for our clients, which brings them much-needed clarity on the path forward.

Naming/Brand Identity and Design
Visual Design Language
Marketing Collateral
Report Design
Packaging Design
Event Design
Social Media Branding

Our Process

Analysis

Understanding clients’ business thoroughly - from their origin to their vision, mission, and growth plans. It also includes research on the industry, competitors, and potential audiences.

Research

Conducting dedicated research sessions on every aspect of the client’s business to explore its true potential in the market and to derive data-based insights.

Questionnaire

Creating a detailed questionnaire for the client to verify the information received from their end, and to fill up the possible gaps to better analyze the client's expectations.

Ideation

Brainstorming to find answers to key questions - which idea will help the brand stand out, which tools are best suited to develop it, and which design direction would bring in quality results.

Sketch

Sketching serves as a medium where a finalized idea is given a visual form. Each new development of this sketch gives a stronger structure and purpose to the idea.

Design

Translating the approved sketches into a digital form is the most intricate and crucial process in the entire design cycle. It allows teams to precisely measure the potential of the concept.

Presentation

Showcasing three of the best brand identity concepts on ideal applications to the client. Each concept is supported and represented by creative designs in the presentation.

Delivery

Proving the client with a comprehensive design package that includes logo source files, collateral designs, and a tailored style guide that the brands can refer to in the future as well.