About Project
Isha Gupta’s Fashion Label.
We partnered with fashion entrepreneur Isha Gupta to reimagine her personal-name label into a story-driven fashion brand. Inspired by the concept of Mariche—symbolizing beauty, transformation, and timeless allure—we crafted a new name, logo, and identity that reflected her artistic values and long-term vision.
Our Approach:
We developed a concept-driven identity inspired by Mariche—a narrative symbolizing beauty, transformation, and timeless allure. This story-led approach shaped the new brand name, logo, and overall positioning.
Outcome:
The transformation gave Isha’s label a unique market presence, shifting it from a personal-name brand to a strategically designed identity rooted in storytelling, creativity, and long-term vision.
- Client:
- Mahriche
- Sector:
- Fashion Designer Store
- Service:
- Visual Identity
The Brief
Branduo Studio transformed Isha Gupta’s fashion label from a personal-name identity into a story-driven brand inspired by Mariche, creating a new name, logo, and concept-based identity that reflects her vision and sets her apart in the fashion market.
Our Idea
There is a story of Ramayana. Marich Mama assumed the form of a beautiful golden deer, which had silver spots and glowed with many gems like sapphire, moonstone, black jet, and amethyst on its body. Maricha began grazing in the vicinity of Rama's ashram so that Sita would catch a glimpse of him. As rakshasa Maricha entered the forest in the form of a deer. Maricha found Sita collecting flowers and ran in front of her. The golden luster of the deer which was seen by Sita, she impressed and called Rama and Lakshmana to see the spectacular animal.
Sita persuaded Rama to get her the deer, dead or alive. If caught, she said it could be bred as a pet and taken back to Ayodhya; otherwise, its golden hide could be used for making her blouse. This story connect to our brand. Deer is the symbol of delicateness, Beauty, and Gracious. Always attract to humans. His beauty especially attracts females. And above story prove that. Sita especially wants that Deer for making her blouse. So we used Deer in our logo. It indicates a female brand also.
